Eric Dean

Internet Marketing? Pay Per Click or Pay Per Call

http://www.youtube.com/watch?v=5MGpf0XIjts



Do you really want new customers to got to your website or call you on the


phone?

What are you paying for now? A click or a call?

Local Advertising:

Small and medium size businesses (“SMBs”) serving local markets, but need a


strong online presence.

According to Borrell Associates, a market research firm, SMB local advertising


spend was $60.5 billion in the US in 2008. Don’t be left out.




Online Advertising:

The delivery and consumption of local advertising, like other forms of media, is


moving online.


Google stated in April 2010 that 20% of all searches are related to location,


highlighting the strong demand for local services and potential advertising


opportunities to meet that demand – 2.8 billion local searches.

The dramatic shift to online search is disrupting the way SMBs have traditionally


acquired, maintained, and retained their customers.


Pay Per Call Marketing drives 42% more sales than traditional Pay Per Click.

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